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Blizzard President J. Allen Brack Says World Of Warcraft Is ‘A Very Social Experience‘

Wed Jul 29, 2020 8:50 am

world of warcraft allianceWhen asked about the current subscriber trends in World of Warcraft during this week’s Q1 2020 Earnings Call, Blizzard Entertainment President J. Allen Brack answered with a statement meant as a response to co-founder Mike Morhaime’s comment on the social decline in World of Warcraft a little over a week ago and Lead Systems Designer Greg Street’s defense of the game a few days later. According to Morhaime, the social aspects of the game have taken a back seat to make the game more accessible.

“World of Warcraft has been fortunate to be engineered as a very social experience, and that's as true today as the day we launched,” Brack said. “Over time, we've listened to feedback from the community, and the game has evolved to what we now call the ‘modern game,’ which has really expanded the breadth and the depth of gameplay, as well as making it easier to kind of find friends, group up, make progress, or play alone, all within the social environment.”

Brack added that the WoW and WoW Classic playerbases exists as a single community under one subscription and that they’ve released a steady stream of content updates for both groups. He also said that the variety of experiences the game provides has always been one of its strengths.

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