Let's be honest. December just came out to be a really bad month for the game. Now i know people complain all the time, that's always a given. But I feel like I've noticed a higher rate of complaints this month, on forums, discord and social media. The top 3 have all been rounded out to greed, any post you see lately uses that word.
The top 3 things I've seen have been
#1 a very underwhelming Christmas event. I think people were expecting something useful. A purple egg, more diamonds, a more useful hero or even a better buying event. We didnt recieve anything that cant be gotten with a little farming. That leads me to the next
#2 people have pointed out how prices have been inflated dramatically. Though the only big change has been the top tier prices, it still worries people that only buy lower tiers that soon those prices will follow. Now this issue has been addressed by a forum admin and he said the prices should be fixed soon. However even with the 'normal' prices 1 hero 7 star should not cost as much as 2 full AAA titled games. This is a mobile game, it's low graphics, much less work than consules games yet if you wish to be competitive costs more than a new TV or easily a month worth of rent or mortgage.
#3 the newly changed gold in CoF. Sure it is claimed to have been a bug and everyone wants bugs to be fixed. But at the same time people thought the increase (bug) was on purpose to help players purchase the newly added heroes that cost 2 million gold per 5 fragments. An idea that I myself thought was done on purpose too, but am sadly mistaken at having a lowered rate.
Back to the main point. Let's try to take these criticisms and make January a much better and fruitful month for the players. We need it to be as much as Lillith needs it to be, a continuing trend of server merges every month would imply that population growth is down and though it was claimed that the game is doing fine. I point made by the fact that they recently partnered with DC, recent actions do say otherwise.
So please Lillith. From someone who enjoys your game and wishes to continue to do so. Start off the new year right and listen to the players. Greed is not a good color on anyone.